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ActiveCampaign

ActiveCampaign

https://activecampaign.com
Product-led
Sales-led
Founded
United States

,

2003
Industry
computer software
Employees
999
Community Building

Video Content

Community

Podcast

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What is

ActiveCampaign

?

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month.

ActiveCampaign

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

Becoming more like

ActiveCampaign

Changing the way you do business, within the tools you already use.

Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around PQL signals, playbook actions, and intelligence, the moment it happens.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
Check out our use cases
Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get tasks and product data in your existing CRM
Get PQL notifications by email, on Slack, and in your CRM
Check out our use cases
health score
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.

See all account and user activities in one place
Get notified on churn risk and expansion opportunities
Get tasks and product data in your existing tools
Get notifications by email and on Slack
Check out our use cases
journy.io customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

See which campaigns generate good paying customers
Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Check out our use cases
journy.io marketing use case
Discover the features that bring most value to your users
Unlock the power of account-based product usage and enhance product experience at both user and company level.

See which features are most frequently used
See where accounts typically drop off
Deliver faster results for your customer teams
Full-featured customer data platform under the hood
Check out our use cases
Feature Adoption

The journy.io cases

How

ActiveCampaign

could have used journy.io

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