ActiveCampaign

https://activecampaign.com

Product-led

Sales-led

Founded

United States

,

2003

Industry

computer software

Employees

999

Community Building

 Video Content

 Community

 Podcast

 Newsletter

What is

ActiveCampaign

?

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month.

ActiveCampaign

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

 Free Trial

 Offer Demo

 Download/Install

 Open source

 Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

Becoming more like

ActiveCampaign

Changing the way you do business, within the tools you already use.

Build revenue playbooks based on how people use your product

Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around PQL signals, playbook actions, and intelligence, the moment it happens.

 Work in the tools you already know and use
 Give easy access to product data
 PQL intelligence and actions, the moment it happens
 All point'n'click, no SQL or coding needed

Check out our use cases 

Detect which leads are hot. Sell more with less effort.

Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

 Get prioritized call lists, sorted by likelihood-to-buy
 See unified view of each account and their users
 Get tasks and product data in your existing CRM
 Get PQL notifications by email, on Slack, and in your CRM

Check out our use cases 

Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.

Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.

 See all account and user activities in one place
 Get notified on churn risk and expansion opportunities
 Get tasks and product data in your existing tools
 Get notifications by email and on Slack

Check out our use cases 

Convert more through hyper-personal automations

Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

 See which campaigns generate good paying customers
 Automatically add PQLs to engagement automations
 Get product usage data in your existing marketing tools‍

Check out our use cases 

Discover the features that bring most value to your users

Unlock the power of account-based product usage and enhance product experience at both user and company level.

 See which features are most frequently used
 See where accounts typically drop off
 Deliver faster results for your customer teams
 Full-featured customer data platform under the hood

Check out our use cases 