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Wootric is a modern customer experience management software and an AI-powered platform for measuring and boosting customer happiness. They offer a flexible, rigorous solution for aligning everyone in a company around improving customer loyalty and satisfaction. Wootric’s platform uses proven CX metric surveys to gather customer feedback in any channel. Wootric helps customer insights, product, customer success, and marketing leaders improve the customer experience to drive retention and increase brand loyalty. Founded in 2014 by Deepa Subramanian and Jessica Pfeifer, Wootric is headquartered in San Francisco and funded by Cloud Apps Capital Partners.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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