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Wistia is the video platform of choice for businesses both small and large. Through simple, intuitive and powerful products spanning from free and premium video hosting solutions, to video creation and editing tools like Soapbox, Wistia reduces the barriers to better business communications for teams including marketing, sales, support, HR, and more. With Wistia, everyone, regardless of their experience-level, can create, host, manage, distribute, and analyze great-looking video that fuels stronger, more human connections. Founded in 2006 in Cambridge, Massachusetts, more than 300,000 businesses across 50 countries depend on Wistia to power more creative and authentic communications, including: HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co. Learn more at wistia.com and follow us on Facebook and Twitter @wistia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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