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Tresl was founded in Palo Alto, CA in 2018 by two LinkedIn Data Scientists under one mission: to make data-driven marketing easy. It's hero product Segments is a data marketing platform that gives brands access to the same analytics powers enjoyed by large enterprises, just like having your data team at a fraction of the cost. With our 1-click segmentations, actionable recommendations, and marketing integrations, we provide step-by-step marketing optimizations across complex digital customer journeys to help brands take data-driven steps to monetize their data.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Segments by Tresl
could have used journy.io
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