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Tetra Insights builds technology that maximizes the value of qualitative data. Our platform empowers leading organizations by putting insights directly from customers in front of decision makers.Using our software, researchers generate insights faster and more effectively thanks to our automation and workflow tools. We handle the heavy lifting of transcribing, tagging, and annotating audiovisual recordings so researchers can focus on analysis.Raw qualitative data is transformed into a research library where users can intuitively browse and search across video & audio recordings, tags, annotations, and metadata.Empathy for users and customers helps companies build better products with sustainable success. We're transforming decision-making by amplifying the reach of recorded customer interactions.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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