,
Video Content
Community
Podcast
Newsletter
Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. They exist to help streamline and enhance those conversations—with customers, prospects and enthusiasts. Their platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Sprout Social
could have used journy.io
Create your free account and start driving a product-led growth strategy with the tools you're already using.
