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Sprig was born of the desire to make eating well simple and accessible. After too many unfulfilling meals at the end of long work days, we insisted there be a better option. Instead of choosing between quick, greasy takeout or elaborate, expensive restaurants, Sprig combines the best of both into wholesome, delicious, convenient food you can trust.Sprig launched in November 2013 serving dinner to one neighborhood in San Francisco. Our customers immediately connected with our vision and word spread quickly. A year and a half later we've served over half a million meals to customers across San Francisco and Chicago.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Sprig
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