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People.ai is an artificial intelligence (AI) platform for enterprise revenue. People.ai helps sales, marketing, and customer success teams uncover every revenue opportunity from every customer, by capturing all customer contacts, activity and engagement to drive actionable insights across all revenue teams. People.ai empowers sales leaders to be more effective at managing their teams and growing revenue by giving them a complete picture of sales activities and leveraging AI to deliver sales performance analytics, personalized coaching, one-on-one feedback, and pipeline reviews. The People.ai platform identifies and targets the buying group, and gives marketers a clear visualization of whom sales has spoken with, and which campaign has been successful in each opportunity. Using this information, marketers are able to build personas and deal models in order to better target their marketing efforts and get better campaign ROI. Customer success and services teams use People.ai to ensure they are engaging with the right people when the customer is handed off to them, but more importantly, these post-sales teams are constantly looking to align their effort and activities with the right opportunities and customers, tracking the true cost to support each customer.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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