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MURAL is a collaborative intelligence company. We connect teams to unlock their potential, increasing the innovation capacity of the enterprise. MURAL creates a culture of effective collaboration — where everyone is connected, contributing, and empowered to deliver business-driving outcomes. The MURAL Collaborative Intelligence System™ centers around a digital whiteboard collaboration space, where teams work together in real-time or asynchronously. Consulting, innovation, product, information technology, and executive leadership teams collaborate visually with MURAL, using guided visual methods and Facilitation Superpowers™ features to connect and innovate.Joining forces with the LUMA Institute, MURAL is also transforming how teams work together with a mission to introduce millions to collaboration design. Collaboration design is a new discipline that brings relational intelligence and psychological safety to group interactions — taking aim at isolation and disconnection and helping teams solve problems together with playful, provocative methods of visual thinking. Coming in late 2022, MURAL aims to launch the Collaboration Design Institute™ (CDI). The CDI™ will offer training, curriculum development, certification, research, and consultation for professional collaboration designers. MURAL is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian. Learn more at www.mural.co.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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