Dynamic Segments & Insights

Group customers by what matters most

Customers with same behaviour and properties are often grouped into segments, for targeting purpose. journy.io lets you define such segments, and automatically assign any customer meeting same defined criteria.

Robbie Demeyer

Chief Executive Officer

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We use journy.io to push platform adoption data, buying signals and health scores into our CRM and mailing system. This allowed us to increase conversion by more than 25%.

Dynamic segments, based on any interaction

Define how to segment users and accounts by any possible metric, including health score, feature adoption, content interaction, and automatically see these segments grow as customers use your platform.

Compare segments, for any difference

Compare how groups of accounts or users differ from each other, in the broadest sense, from marketing attribution over feature adoption to even differences in tech stack data.

Measure feature and brand interactions,
by segment

When measuring feature performance, segments are used to finetune feature results against customer personas.

Signals to meet segments

From observing segments of buying (or churning) customers, you can measure whether previously defined buying (or churn risk) signals were properly defined.

Segments made actionable throughout your business apps

Share defined segments with your marketing automation platforms, CRMs and support ticketing systems, so you can act properly on them.

Built for SaaS customer teams

Changing the way you do business, within the tools you already use.

Build revenue playbooks based on how people use your product

Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around consistent signals, playbook actions, and PQL intelligence, the moment it happens.

 Work in the tools you already know and use
 Give easy access to product data
 PQL intelligence and actions, the moment it happens
 All point'n'click, no SQL or coding needed

Detect which leads are hot. Sell more with less effort.

Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.

 Get prioritized call lists, sorted by likelihood-to-buy
 See unified view of each account and their users
 Get tasks and product data in your existing CRM
 Get notifications by email and on Slack

Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.

Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.

 See all account and user activities in one place
 Get notified on churn risk and expansion opportunities
 Get tasks and product data in your existing tools
 Get notifications by email and on Slack

Convert more through hyper-personal automations

Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

 See which campaigns generate good paying customers
 Automatically add PQLs to engagement automations
 Get product usage data in your existing marketing tools
 Get PQL notifications by email and on Slack

Discover the features that bring most value to your users

Unlock the power of account-based product usage and enhance product experience at both user and company level.

 See which features are most frequently used
 See where accounts typically drop off
 Deliver faster results for your customer teams
 Full-featured customer data platform under the hood