Lifecycle Stages

Align your workflows to customer journey stages

Build consistent workflows on customer journey stages, by tracking platform behaviour and customer interactions within the company.
Lifecycle Stages

Data-driven leaders know...

Jorge Urios
Co-founder & CEO
We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having adding health scores and buyer personas to our automations, we see a stagering 17% conversion rate increase.

Get a full overview of your business enables businesses to determine how much customers and business value are in each lifecycle stage, so you know on whom to focus next.

Health Overview

See which features most contribute to each stage

Build a better flow of customers by understanding which features most contribute to getting a customer into a certain stage.

Feature Adoption
Discover what works

Detect how best to attract customers into a certain stage

Discover the channels, ad campaigns, web-, help- and blog-pages that most contribute to attracting ‘good’ customers that will eventually land in a certain lifecycle stage.

Define health rules per stage

Each stage of the funnel requires health rules to be proper to that stage. Someone doing a trial is differently evaluated than when being a paying customer or simply browsing your website

Customer Feedback
Rule-based Data Segmentation

Build segments of users that fit your business

Build dynamic ‘live’ segments of leads and customers that you know have ideal profile to fit a certain lifecycle stage.

Consistent lifecycle stages throughout your tech stack

Define your lifecycle stages on sound business rules, and work with them in every customer tool. No more qualification mismatch between different teams.

Share Customer Data

Use cases

Changing the way you do business in the tools you already use.

Build workflows that align around consistent customer intelligence
Tear down those typical departmental silos and organise your different teams' workflows around uniform customer data. This gets particularly important in PLG environments.
Discover more
Share Customer Data
Monitor product adoption and health. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features. Identify those who are at risk of churning, and pro-actively reach out to them.
Discover more customer success use case
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
Discover more sales use case
Convert more leads through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics and behaviour-based personas, resulting in bottom-line more conversions.
Discover more marketing use case
Discover the features that make you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial or churn.
Discover more
Feature Adoption
Get started with in under one hour

Book a meeting with one of our experts and let’s get you started.

REQUEST Free Trial
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to achieving your goals.
* No coding required.
Build Intelligence
Start with simple rules on what defines stages, health profiles, buying signals, upsell moments, churn detection and specific segments.
* No coding required.
Sync Destinations
Set up destinations, and map customer intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
© BV 2021 — All rights reserved.
The names and logos of third party products and companies shown on the website and other promotional materials are the property of their respective owners.