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Lifecycle Stage management

Automatically put customers in lifecycle stages

Build your funnel automatically, by defining rules for each stage, based on adopted feature, lead score, content interaction, attribution, and basically every possible property set.

Jorge Urios



We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having adding health scores and buyer personas to our automations, we see a stagering 17% conversion rate increase.

Get a full overview of your business enables businesses to determine how much customers and business value are in each lifecycle stage,

so you know on whom to focus next.

See which features most contribute to each stage

Build a better flow of customers by understanding which features most contribute to getting a customer into a certain stage.

Detect how best to attract customers into a certain stage

Discover the channels, ad campaigns, web-, help- and blog-pages that most contribute to attracting ‘good’ customers that will eventually land in a certain lifecycle stage.

Build segments of users that fit your business

Build dynamic ‘live’ segments of leads and customers that you know have ideal profile to fit a certain lifecycle stage.

Uniform lifecycle stages throughout your tools

Define your lifecycle stages on sound business rules, and work with them in every customer tool. No more qualification mismatch between different teams.

Use Cases

Changing the way you do business in the tools you already use.

  • Product Management
  • Marketing
  • Sales
  • Customer Success
Product Management

Uncover the features that makes you sell, or churn

Discover which features are most commonly adopted and how they perform in terms of getting customers into a given lifecycle stage.


Convert more leads through hyper-personal automations

Target the right audience at the right time with the right message.

Your existing automations get power-boosted with customer engagement metrics, segments and personas, resulting in bottom-line more conversions.


Detect which leads are hot.

Sell more with less effort.

Stop wasting time on unqualified leads.

Make successful sales calls knowing which personas and segments your leads fit in, and how engaged they are on your platform.

Customer Success

Monitor product adoption and health. Reduce churn, proactively.

Keep track of each individual user and account’s health scores, and see how they adopt to key features. Identify those who are at risk of churning, and pro-actively act on them.

Explore now

Book a meeting with one of our experts

…and let’s get you started.

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