Google Analytics vs journy.io

Google Analytics tracks website visits and is great at traffic performance and -optimization. It ties manually-encoded website events to single-device sessions which could be used as elementary conversions.

journy.io ties interactions from web, 3rd-party apps and offline events to actual people and business context —not just to events— to offer sound and clear business insights and predictions. And it does so, using AI.

Comparison Table

Appreciating great products on their own merits.

Set up

Easy to set up.

Yes

Yes

Easily Integrates into 3rd party apps.

Yes

Yes

Native extensions for select platforms.

Yes

Yes

Use of logical entities (channels, campaigns, pages, events), not utm tags.

Yes

No**

Automatic detection of new/used entities.

Yes

No

Auto-register web events.

Yes***

No

Historical web events.

Yes

No

** On property level, some channel grouping is possible, although not dynamic.

*** Most events are defined in-app without the need of any coding; while identification typically needs one JS-command script.

Contact data capturing (tracking)

Deep analytics on page visits, bounce rates and other typical traffic metrics.

No (elementary)

Yes (very much so!)

Tracked data offer immediate results. No need waiting for a (couple of) day(s).

Yes

No

Advanced persistent tracking, not detected by ad blockers.

Yes

No

Cross domain tracking.

Yes

No**

URL data capturing and forwarding.

Yes

No

Email tracking.

Yes

No

Track users across devices.

Yes

No**

Granular insights into visitor friction.

Yes

No

Capture events from 3rd parties.

Yes

No

External & Offline event capturing import.

Yes

No

Lots of vanity metrics calculations.

No***

Yes

** Needs javascript snippet alteration by a developer. Not natively supported.

*** 😉

Goal achievement (+attribution)

Basic attribution.

Yes

In beta

Advanced attribution (probabilistic model).

Yes

No**

Cross-device cross-domain funnels.

Yes

No

Multi-dimension funnel flows.

Yes

No

B2B account-based marketing support. SOON!

Yes

No

Granular insights of each entity, vs goal events and compared to other entities.

Yes

No

System-wide goal quality scoring.

Yes

No

Detailed entity scoring for visitor attraction, retention, and conversion.

Yes

No

AI-based engagement scoring.

Yes

No

** Still in beta, users are asked to make an assumption on what is most important for their business model.

Customer data & profiling

Properties through JavaScript.

Yes

Yes**

Properties through URL parameters.

Yes***

No

Properties sync with 3rd-party CRMs/CDPs.

Yes

No

Advanced segmentation on properties.

Yes

Yes

AI-based profiling.

Yes

No

** Needs defining properties before able to be used. No property detection available.

*** Only through advanced tracking URL.

Reporting & insights

Create any reports, based on any 'dimension'.

No (need external tool)

Yes

Immediate real-time reports, based on just-in-time metrics, non-cached.

Yes

No

Easy export to CSV.

Yes

Yes

Logical insights per mail.

Yes

Yes

Logical insights on Slack.

Yes

No

Notifications on customer data changes, including engagement score threshold.

Yes

No

Jorge Urios

JORGE URIOS

Serial Entrepreneur

" journy.io provides real-time customer engagement insights that allow us to make informed decisions on where best to invest, and with whom best to engage, to optimally grow our business.

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