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Health Score

Measure health at each lifecycle stage

Define simpel rules for good and bad health, for both accounts and users, and for each lifecycle stage, and see which customers are worth taking actions for.

Jorge Urios



We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having adding health scores and buyer personas to our automations, we see a stagering 17% conversion rate increase.

Smart health score based on any interaction

Define user and account health score, based on several metrics, including lifecycle stage, feature adoption, revenue data or any customer data.

Health score, for customers and their values

Get a better sense of how your business is doing, not only monitoring the leads or customers that may be at risk of bad health, but also its corresponding business value.

Health score for any segment, feature, campaign or content

See not only how healthy each customer is, also uncover which interacted features, channels, campaigns, web content is producing healthy or unhealthy segments of customers.

Build your segments on health score

Build dynamic ‘live’ segments of leads and customers that you regularly want to act on, and save them into actionable personas.

Health score made actionable throughout your tools

Share health score from defined segments towards your marketing automation platforms, CRMs and support ticketing systems.

Use Cases

Changing the way you do business in the tools you already use.

  • Product Management
  • Marketing
  • Sales
  • Customer Success
Product Management

Uncover the features that makes you sell, or churn

Discover which features are most commonly adopted and how they perform in terms of getting customers into a given lifecycle stage.


Convert more leads through hyper-personal automations

Target the right audience at the right time with the right message.

Your existing automations get power-boosted with customer engagement metrics, segments and personas, resulting in bottom-line more conversions.


Detect which leads are hot.

Sell more with less effort.

Stop wasting time on unqualified leads.

Make successful sales calls knowing which personas and segments your leads fit in, and how engaged they are on your platform.

Customer Success

Monitor product adoption and health. Reduce churn, proactively.

Keep track of each individual user and account’s health scores, and see how they adopt to key features. Identify those who are at risk of churning, and pro-actively act on them.

Explore now

Book a meeting with one of our experts

…and let’s get you started.

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