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Feature Adoption

Monitor how each customer uses key features

For any given account or user, see which features were used, and discover how performant each feature is, in getting the customer to a certain lifecycle stage.

Willem Delbare



We simply cannot afford creating point-to-point API integrations each time new sales and marketing tools are being introduced. solves that specific problem, in a clean, easy and secure way.

Feature adoption for any segment, health and stage

For any segment of accounts and users, for any stage, and with any health score, you can see which features contributed most.

See how much value each feature contributes to

With each account and user representing a certain business value (MRR for SaaS, cart value for ecommerce) you can directly see the sustained value for each feature.

Uncover how new features get discovered

Every new feature needs monitoring for proper adoption. With you’ll expose how these new features get picked up by segments of accounts and users.

Segment customers by feature adoption metrics

Group accounts and users by how they use certain key features, and how these segments improves over time.

Actionable Feature Adoption metrics throughout your apps

Share feature adoption metrics from defined segments towards your marketing automation platforms, CRMs and support ticketing systems.

Use Cases

Changing the way you do business in the tools you already use.

  • Product Management
  • Marketing
  • Sales
  • Customer Success
Product Management

Uncover the features that makes you sell, or churn

Discover which features are most commonly adopted and how they perform in terms of getting customers into a given lifecycle stage.


Convert more leads through hyper-personal automations

Target the right audience at the right time with the right message.

Your existing automations get power-boosted with customer engagement metrics, segments and personas, resulting in bottom-line more conversions.


Detect which leads are hot.

Sell more with less effort.

Stop wasting time on unqualified leads.

Make successful sales calls knowing which personas and segments your leads fit in, and how engaged they are on your platform.

Customer Success

Monitor product adoption and health. Reduce churn, proactively.

Keep track of each individual user and account’s health scores, and see how they adopt to key features. Identify those who are at risk of churning, and pro-actively act on them.

Explore now

Book a meeting with one of our experts

…and let’s get you started.

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