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Add customer intelligence to your ecosystem apps

Get access to the circumstances and conditions which brought a lead to go to a website and sign up for trial; or gather intelligence on how that lead behaves in comparison to actual customers.

One platform to provide actionable contextual and behavioural properties which will help you to interact with users in a much more personal way.

Do more with cleansed and enriched customer data

Add contextual and behavioural intelligence, derived from cleaned unified customer data.

Jorge Urios



We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having enrich customer data in our tools, we personalised our automations even more with a stagering 25% conversion rate increase.

Transform customer journey events into properties

Each new captured customer journey event triggers the recalculation of computed user and account properties, which —together with app-set native properties— simply syncs with (custom) fields in your destination tools.

Clean customer data for use by other systems

If you have different team members assign channel, ad campaign or blog references, same logical entities are often represented by different values. Such data is semi-automatically cleaned into normalised values, making them actionable for automations.


Public data enrichment

Fill in the blanks in customer profiles, with user-consented publicly-available data from public sources, without needing to rely on manual processes.

Powered by a probabilistic attribution model

Compute each customer’s journey events into our data-driven attribution model, fuelled with all other journeys from both buyers and non-buyers, and get access to incredible contextual enrichments.

A directed-graph event model under the hood

Collect each customer journey event, compare these journeys and the frequency of events to other journeys, and get access to incredible behavioural data enrichments, both on customer and company level.

Enrichments based on properties

Use user and account properties to build segments that will trigger setting other properties.

These enrichments enables web personalisation, personal onboarding sequences, email lists, ad audiences and many others.

Talk to an expert

Book a meeting and let’s get you started.

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Series 101 — What’s a CDP and why you most probably need it

A complete guide on managing and processing customer data and why it’s so important for your business.