Define how to segment users and accounts by any possible metric, including health score, feature adoption, content interaction, and automatically see these segments grow as customers use your platform.
Criteria for segment entry and exit are automatically checked for any account and user, making your segments grow as people interact with your brand.
When evaluating how performant features and content are, in achieving a certain lifecycle stage, segments are used to finetune feature results against customer personas.
From observing buying (or churning) customers, you can define the segments of accounts and users that best meet the process towards that specific stage.
Share defined segments with your marketing automation platforms, CRMs and support ticketing systems, so you can act properly on them.
Changing the way you do business in the tools you already use.
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