Dynamic Segments & Insights

Group customers by what matters most

Customers with same behaviour and properties are often grouped into segments, for targeting purpose. journy.io lets you define such segments, and automatically assign any customer meeting same defined criteria.
Rules for Segments
Jorge Urios
Co-founder & CEO
We run drip email campaigns, social retargeting and persona-based programs with dynamic content. By having journy.io seeding these campaigns with buyer personas and health scores, we see a stagering 17% conversion rate increase.

Live segments, based on any interaction

Define how to segment users and accounts by any possible metric, including health score, feature adoption, content interaction, and automatically see these segments grow as customers use your platform.

Customer Feedback
Share Customer Data

Dynamic segments, automatically populated

Criteria for segment entry and exit are automatically checked for any account and user, making your segments grow as people interact with your brand.

Segments to finetune feature and content interactions

When evaluating how performant features and content are, in achieving a certain lifecycle stage, segments are used to finetune feature results against customer personas.

Feature Adoption
Rule-based Data Segmentation

Segments to meet business results

From observing buying (or churning) customers, you can define the segments of accounts and users that best meet the process towards that specific stage.

Segments made actionable throughout your business apps

Share defined segments with your marketing automation platforms, CRMs and support ticketing systems, so you can act properly on them.

Share Customer Data

Use cases

Changing the way you do business, within the tools you already use.

Build workflows that align around consistent customer intelligence
Tear down those typical departmental silos and organise your different teams' workflows around uniform customer data. This gets particularly important when applying a PLG strategy.
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Share Customer Data
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.
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journy.io customer success use case
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
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journy.io sales use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics. This gets particularly important when applying a PLG strategy.
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journy.io marketing use case
Discover the features that make you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial or churn.
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Feature Adoption
Set up journy.io
in under one hour

Book a meeting with one of our experts and let’s get you started.

Get Started 
1
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
2
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to reaching lifecycle stages.
* No coding required.
3
Build Intelligence
Use gathered attribution insights to define rules for health profiles, buying signals, upsell moments, churn detection, buyer personas and other segments and signals.
* No coding required.
4
Sync Destinations
Set up destinations, and sync customer data and -intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
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