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Series 101

Multi-channel

Marketing

Successful creation and structuring of marketing campaigns starts with a solid understanding of your customers and the problems you solve.

Download the ebook and see how to best structure your channels and campaigns for maximum return and impact.

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Table of Content


Chapter One: Personas and their pains.

Personas are fictional characters, which you create in order to represent the different user profiles that might buy and use your service, product, site, or brand in a similar way. Read more…


Chapter Two: Funnels and their levels of attraction.

Visitors convert from browsing to taking the action you want them to take. A funnel is the set of steps visitors need to go through before they can reach the conversion. Read more…


Chapter Three: Pains and gains and campaigns.

An effective campaign demands a great deal of time, patience and planning. Even if you’ve done the necessary prep in defining correct persona’s, pains and gains, you’ve only defined one part of a campaign. Read more…

Chapter Four: Maximum impact.

Marketing campaigns are meant to be analysed. You need to make sure that you’re spending the right amount of money on the right tactics and sending the most effective messages throughout the most effective channels. Read more…

Final: Executive Summary.

Read more…

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