Customer Data Platform

Empower your teams with customer intelligence

Collect customer events and data from website, platform and tech stack.

Push native source data, as well as health, lead qualification, feature adoption, buying and upsell signals, churn detection and other engagement metrics to the tools you already use in your workflows.
Share Customer Data

Data-driven leaders know...

Willem Delbare
Serial Entrepreneur
We simply cannot afford creating point-to-point API integrations each time new sales and marketing tools are being introduced. solves that specific problem, in a clean, easy and secure way.

Advanced identity resolution provides unified profiles

Advanced identity resolution algorithms matches up data from different sources, merge them into one single profile, and automatically splits them again upon user re-authentication.

Collect customer data from all possible sources

Next to pre-built connectors (Salesforce, HubSpot, Zendesk...), capture native account and user data from websites and back-end systems through SDKs and APIs.

**Support for Segment and Intercom as event collectors

Share data. Once.
Rule-based Data Segmentation

Enrich profiles with your own engagement metrics

Unified account and user profiles get enriched with default health scores, lifecycle stages, feature adoption and churn detection metrics. You can even build your own proprietary engagement metrics on top of the default ones.

Decide exactly what to share with whom

Map customer intelligence to destination custom fields, and keep granular control over what to share with whom. Filters are based on pretty much any datapoint.

Share Customer Data

Don’t lock yourself in. Adopt latest and best customer tools.

When new tools are introduced, map engagement metrics to those tools. All data and metrics will be sync’ed to the new system and you’ll be ready to continue work, in no time.

Use cases

Changing the way you do business in the tools you already use.

Build workflows that align around consistent customer intelligence
Tear down those typical departmental silos and organise your different teams' workflows around uniform customer data. This gets particularly important in PLG environments.
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Share Customer Data
Monitor product adoption and health. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features. Identify those who are at risk of churning, and pro-actively reach out to them.
Discover more customer success use case
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
Discover more sales use case
Convert more leads through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics and behaviour-based personas, resulting in bottom-line more conversions.
Discover more marketing use case
Discover the features that make you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial or churn.
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Feature Adoption
Get started with in under one hour

Book a meeting with one of our experts and let’s get you started.

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Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to achieving your goals.
* No coding required.
Build Intelligence
Start with simple rules on what defines stages, health profiles, buying signals, upsell moments, churn detection and specific segments.
* No coding required.
Sync Destinations
Set up destinations, and map customer intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
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