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Convert more through hyper-personal automations

Target the right audience at the right moment, with the right message. Your existing automations get power-boosted with health, engagement and feature adoption scores, resulting in bottom-line more conversions.

Jorge Urios



We run many marketing campaigns, from drip emails to social retargeting to dynamic content. By having adding health scores and buyer personas to our automations, we see a stagering 17% conversion rate increase.

Convert more with hyper-personal automations

In each stage of the funnel, provides you actionable intelligence about each individual account and user, from health and qualification score, over smart segments and personas, to ready-to-use lead qualification.

Advanced user and account triggers, in near-real-time

Each single user interaction is analysed and triggers user and account properties to be re-computed, thus your leads get instantly re-qualified and re-sync’ed to your marketing stack. All typically within a few seconds.

Engagement-based segments and personas, everywhere

Build powerful personas from channel, ad, web-, blog- and help-site interactions, and create meaningful segments on those, in specific lifecycle and product adoption stages. And of course, use those segments and personas seamlessly throughout your marketing ecosystem apps.

The single unified source of truth, in all your tools

By unifying customer data from website, apps and mobile, from very first website visit till last interaction, you now can create automations with 360-degree holistic data on each account, and on each user.

Understand your customer journey provides a clear view on which channels, campaigns, ads, blog articles, web pages, emails, and other content, are most relevant in attracting, retaining and converting both users and accounts.

Popular use cases

Changing the way you do business in the tools you already use.

Send individual personalised messages right when key actions happen on key moments

Segment your leads, per interacted web-, blog- and help-pages, and ad campaigns.

Retarget leads for those ads on those channels that has proven most impact

Detect new channels & ads; and normalise them into individual actionable customer intelligence

Integrate customer engagement into your workflows

Easily collect and unify customer events and data from website and apps. adds health, engagement, lead qualification and churn risk metrics.

Integrate with all the tools you already use. is foremost an intelligent customer data platform.

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