Customer 360°

Rediscover your customers

See all the relevant customer data and events from various systems, in one place.
And get business intelligence on top of it.
Accounts and Contacts

Customer lifecycle stages lets you define the activities and situations that puts a contact or company into a certain lifecycle stage. This represents a first step towards providing hyper-personal engagement and support, at scale.

Lifecycle Stages

All the data, all the time monitors customer data from all connected sources, all the time. Events are stored when they occur, and customer intelligence on historical activities and event metadata, is easily built.

Share data. Once.
Discover what works

Marketing attribution included

Discover the channels, ad campaigns, web-, help- and blog-pages that most contribute to attracting ‘good’ customers that will eventually land in a certain lifecycle stage.

Consistent lifecycle stages throughout your tech stack

Define your lifecycle stages on sound business rules, and work with them in every customer tool. No more qualification mismatch between different teams.

Share Customer Data
Rule-based Data Segmentation

Build segments of users that fit your business

Build dynamic ‘live’ segments of leads and customers that you know have ideal profile to fit a certain lifecycle stage.

Jorge Urios
Co-founder & CEO
We run drip email campaigns, social retargeting and persona-based programs with dynamic content. By having seeding these campaigns with buyer personas and health scores, we see a stagering 17% conversion rate increase.

Use cases

Changing the way you do business, within the tools you already use.

Build workflows that align around consistent customer intelligence
Tear down those typical departmental silos and organise your different teams' workflows around uniform customer data. This gets particularly important when applying a PLG strategy.
Discover more
Share Customer Data
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.
Discover more customer success use case
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising leads that trigger certain buying signals, and make more meaningful calls, knowing which features they're interested in.
Discover more sales use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics. This gets particularly important when applying a PLG strategy.
Discover more marketing use case
Discover the features that make you sell or churn
Discover which features are most commonly adopted and how they perform in terms of getting customers into a certain lifecycle stage such as trial or churn.
Discover more
Feature Adoption
Set up
in under one hour

Book a meeting with one of our experts and let’s get you started.

Get Started 
Connect Sources
One-click integration with your HubSpot, Salesforce, Stripe, Zendesk, Segment, Intercom, and many more...
* Native connection to your SaaS platform, requires SDK integration.
Analyse Influx
Monitor incoming data and events, and enjoy a 360-holistic view of your customers. See which features, content and interactions are most relevant to reaching lifecycle stages.
* No coding required.
Build Intelligence
Use gathered attribution insights to define rules for health profiles, buying signals, upsell moments, churn detection, buyer personas and other segments and signals.
* No coding required.
Sync Destinations
Set up destinations, and sync customer data and -intelligence to custom fields, making them actionable throughout your workflows.
* No coding required.
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