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Frequently Asked Questions

What is included in the trial version?

With the trial version, to test the starter, scaler or sustainer plan, you’ll get access to every feature for 14 days! When the trial version ends, you’ll be switched over to the free version. See table above to see the difference features between plans.

When do I need to update to a paying/higher plan?

Once you’ve reached 90% of the current plan’s data or history boundary, you will start receiving notifications that data will be cut-off at your plan’s contact limit, on a first-in, first-deleted basis. If you do not want to lose these unique visitors, you should add capacity by moving to a larger plan. Or If you want to start using more advanced contextual or behavioural intelligence, you will also have to update to a higher plan.

What is a ‘monthly unique visitor’?

A monthly unique visitor is an unidentified or identified person, with a sequence of touchpoints from all devices or from an off-line event. If a person visits your website —unidentified— with his laptop and his phone, this would count for 2 MUVs as long as these journeys are not identified. If this contact’s both (2) journeys get merged through identity resolution, these 2 unidentified journeys become one, resulting in one MUV! If one of these 2 sub-journeys is re-identified to belonging to another person, it is split up again in 2 MUVs.

What payment methods do you accept?

We accept all major credit and debit cards, including Visa, Mastercard, AMEX, Discover, JCB, Ideal, Maestro….

How long does it take to set up? baseline setup for website sources can be completed in 5 minutes per website. It includes entering a CNAME onto your DNS and setting a snippet onto your webpages. For cloud and mobile apps, it’s about the same as our APIs are clear-cut straight-forward. We offer a complete training program and configuration capability. The remainder of the setup is based on the amount of destinations, the properties mapping and the amount of contectual channels, campaigns and events you want to register. But almost everything is done automatically but that won’t take much time neither…

How much effort is needed to maintain and operate?

Maintenance with is very light-weight and is reactive. Beyond the day-to-day reviewing of insights you get from, the reactive maintenance part represents setting up new parameters when any unknown channel/campaign/event values are auto-detected by the system. Typically a 2-3 hours the first week, about 15-30 minutes each following week to keep every context parameter up to date.

What happens when my contact limit is reached?

When the limit of contacts has been reached, the oldest contact will be marked as deleted in our database. You’ll be notified well in advance in order to upgrade your capacity by upgrading your subscription plan. When you upgrade a plan, your as-deleted-marked contacts within the new contacts boundaries will be restored! So, you don’t really lose data…you just can’t see them if you don’t pay for it!



We started off sharing trial data from our app into our CRM, so we could start calling prospects about the features [we now knew] they were struggling with. Now, we’ve added ad campaign information so we can see which USP attracted them in the first place.

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