But what about the pages you do not control? What if you send an email with a link to a YouTube video, and you want to monitor specific interaction to that video? You can’t simply place a snippet, nor a cookie, since you do not own YouTube!
(If you do, please call us, and we’ll happily show you how to place your own snippet 😏)
Another important aspect, is the GDPR/CCPA/Privacy-compliance. If you send that email, and someone clicks that YouTube video link, would you be entitled to store that action associated to that specific email?
P.S. Above only applies to connecting a website. It does not apply to connecting your web- and mobile platforms through our SDKs/APIs (see API reference guide)
When you connect a website (
www.example.com) you will be asked to create a specific tracking URL by adding a CNAME record to your DNS. This could look like:
go.example.com CNAME analyze.journy.io TTL=600This tracking URL will primarily serve to construct the snippet to be placed on your web pages, by which every access to those web pages would reference that tracking URL to send tracking info and events to journy.io.
Yet, there’s a secondary use to the tracking URL (
go.example.com): just as you would do with a URL shortener (such as bitly, tinyURL, rebrandly,...) you can now use it to reroute web navigation to certain destination, while having journy.io record the link interaction for analytics purposes. In our example, you could have:
https://go.example.com/watch?v=mT-S5WLUA4c&jtm_domain=www.youtube.comto link to our teaser video https://www.youtube.com/watch?v=mT-S5WLUA4c while tracking page view access in journy.io.
Here’s actually a real demo, based on journy.io’s own tracking URL:
The last example highlighted the use of the URL query parameter
jtm_domain. Here’s a list of different parameters that can be used:
jtm_domain: the domain which will replace the tracking URI (
go.example.com) when rerouting. If no
jtm_domain is provided, rerouting will happen towards the www domain (
jtm_event: the event that needs to be registered in journy.io, while rerouting navigation. Example:
utm_source, utm_medium, utm_campaign, utm_content, utm_term: These are the normal Urchin Tracking Module (UTM) parameters, as introduced by google in 2005: see https://en.wikipedia.org/wiki/UTM_parameters. Example:
<variable identification parameter>: When connecting a website, we also allow users to define an own-chosen named (for-security-reasons) parameter by which you can identify a visitor. Example (from above screenshot, with parameter
So what about the privacy of users clicking on journy.io’s tracking URL to an external source? The way we look at privacy, in accordance of what our legal support believes GDPR/CCPA to state, our point of view is that if a user with certain email did not previously explicitly consent, we believe you are not entitled to store any action, associated to that email.
And so, journy.io does not store the action, nor does it internally create any new user with URL-provided email address!
To be fully transparent:
Why Certain Product Led Growth SaaS Companies Are Crushing It
The ultimate guide on how to adopt a PLG strategy for saas businesses.
Product Led Growth (PLG) is a go-to-market strategy where the product is used to acquire, activate and retain customers. This strategy allows SaaS companies to create a pipeline of users that can be converted into paying clients without a human touch.
Changing the way you do business, within the tools you already use.
Create your trial account and start driving a product-led growth strategy.